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Hidden Logic Behind Membership Cards: Do Customers Really Benefit?
Membership cards fill every corner of today's consumer-driven world. But under the guise of offering “free” perks is a clever strategy aimed at bringing in customers while benefiting the company just as much. So, do they come to the advantage of customers? Let's take a look.
Why Hearing Aids Change Everything for Seniors
Irrespective of our best efforts, not every change that comes with aging is welcome, but what if a small device could restore the sounds of life? Explore how hearing aids are transforming the way seniors experience the world.
Among the elderly, one of the most common conditions is hearing loss: a third of adults aged 65–74 years are said to suffer from some impairment and 40–50% over the age of 75. In addition, some forms of hearing loss may be related to genetic factors or caused by exposure to certain diseases. Although the most common complaints are problems with not being able to hear or having to turn up devices to hear conversations, untreated hearing loss can become much bigger problems.
The Art of Sleep: Choosing the Right Paint Color for Your Bedroom
The colors we paint our bedroom can have a substantial impact on our mood, our energy levels, and in particular our ability to fall asleep. This article explores the science and art of how to choose paint colors for the bedroom that encourage sleep.
Can Aging in Place Also Enjoy the Benefits from Government and Society?
The idea of aging in place, staying in your own home as you grow older, has become quite popular among older adults. Here are different ways that governments and society are finding ways to support aging in place.
Draw Borderlines Between Dementia and Alzheimer’s Disease
They are not the same but Alzheimer’s disease is the most common disease linked incorrectly with dementia. In fact, it is a form of dementia indeed. So now let us consider why these two conditions differ in older adults and why knowing the difference matters so much.